In the past three years, India’s tech sector has experienced a mass layoff of 30,000 people and according to a news report, the next…

Employee productivity In many ways, the role of an HR professional can be quite challenging. With the alterations in the work structure, work mode,…

Discovery ads by Google reach approximately 3 billion viewers across the globe. This shows that the way people discover new products or services has…

Customer satisfaction has always been a critical aspect in the pursuit of corporate goals and objectives. The current competitive market environment is fostered by…

We hear about how new advancements & innovations around Artificial Intelligence are transforming the world. AI continues to fuel a cradle of activity from…

Instagram is one of the top social media platforms with over 700 million monthly active users. Instagram mostly caters to younger demography.  Statistics found…

With the ongoing digital transformation, technological upgradation, and a pandemic in tandem, the world has seen many changes. The pandemic had pushed us into…

The 80-20 rule also known as the Pareto analysis was founded in 1906 by an Italian economist, Vilfredo Pareto. He discovered that 80 percent…

Operations refer to a set of interrelated activities. These activities are engaged in converting inputs into finished goods or services and selling them to…

Recent research found that around 60% of employees rarely or never do even an hour or two of deep, focused work each day without…

The marketing function is considered the powerhouse of any company. It is simply an art and science. It is an art since it is…

An impressive resume is like having a superpower that makes you different from the crowd.  Like Superman’s red cape, a well-honed resume makes you…

Marketing is a dynamic field. It changes rapidly each day. As Philip Kotler, the father of modern marketing has said, “Marketing 5.0, by definition,…

David Ogilvy, often referred to as the father of advertising once quoted, “I don’t know the rules of grammar… If you’re trying to persuade…

Human resource management is a difficult field of study. Dealing with humans can turn out to be a daunting task since every person is…

The world is going digital and so are businesses. To survive in the changing world, going digital is the only way forward. Businesses are…

“At its root, Scrum is based on a simple idea: whenever you start a project, why not regularly check in, see if what you’re…

The origin of project management can be traced back to 2570 BC when the pyramids were built. The planning, execution, and uniqueness of each…

The world is changing rapidly. With many technological disruptions each day, it has become imperative to update ourselves each and every day. According to…

“For the success of any mission, it is necessary to have creative leadership. Creative leadership is vital for government, non-governmental organizations as well as…