Month: May 2023

Cricket, which was originally a British game has long been adopted and favoured by most Indians. The long duration of the game has now…

Operations Management involves converting raw materials into finished products and ensuring they reach consumers in time.  Operations management is a dynamic field that is…

Project Management is a lucrative field. A study suggests that by 2025, almost 22 million project management jobs will open. Project management has applications…

According to the World Health Organization (WHO), almost 40% of adults face anxiety and depression in the workplace. They suffer from anxiety, exhaustion and…

Neha owns a small candle-making business. She sells scented candles, therapy candles, tea lights, etc. using all-natural ingredients from home.  She is happy with…

Marketers either make or break a brand. It is their vision and effort that creates customers and builds brands. The marketing function is one…

The turbulent time of the pandemic, cost many people their jobs. The after-effects are still visible. However, with the uncertainty of the future, came…

Customer satisfaction is the ultimate goal of any organisation. Satisfied customers prefer your organisation over your competitors. It also elevates your brand image and…

Service quality is an essential aspect of service marketing. It is a measure of service quality. It shows how well services meet customer expectations…