Neha owns a small candle-making business. She sells scented candles, therapy candles, tea lights, etc. using all-natural ingredients from home.  She is happy with…

Marketers either make or break a brand. It is their vision and effort that creates customers and builds brands. The marketing function is one…

The turbulent time of the pandemic, cost many people their jobs. The after-effects are still visible. However, with the uncertainty of the future, came…

Customer satisfaction is the ultimate goal of any organisation. Satisfied customers prefer your organisation over your competitors. It also elevates your brand image and…

Service quality is an essential aspect of service marketing. It is a measure of service quality. It shows how well services meet customer expectations…

A dual degree often sounds like a lot of work, however, the benefits make the trouble worth it.  A dual degree refers to two-degree…

Project Management is an ancient practice since 2570 B.C. when the pyramids were built. It has been a crucial part of ancient knowledge. But…

The supply chain and logistics market has grown aggressively in the past decade. The Indian logistics sector is growing at a rate of 10.5%…

A Gartner study reveals that 51% out of the Gen Z employees interviewed, say that their education has not prepared them to enter the…

Whether you are a small business owner, a hiring manager, an HR professional, or the CEO of a large company, the recruitment process is…