What are Marketing Control Techniques?

Marketing control refers to the process of gauging the marketing performance of the company in terms of the revenues earned and then creating a roadmap for improvement. Marketing control is usually performed by exploiting an array of techniques. With marketing control techniques, small business owners can monitor and evaluate their current marketing strategies. This helps them in identifying the adjustments required in the business model and it also helps in preparing guidelines for the future. This, in turn, helps businesses in accomplishing the set goals related to marketing and business. There are various marketing control techniques developed by businesses in order to work efficiently.

Major Marketing Control Techniques

As we know that there are various marketing control techniques that businesses can adopt. Some of the major techniques are as follows:

Competitor analysis

There are a number of competitors in the market and a business has to stand out from them to gain more profits. For this, businesses must be aware of their competitors as well as their products and services. Furthermore, a marketing manager must opt for the best marketing strategy as compared to the local, national, and international competitors. Competitor analysis refers to gaining knowledge about the products or services offered by competitors.

Customer analysis

One of the most important marketing control techniques is customer analysis. It will prepare a detailed analysis of the kinds of customers purchasing products or services. Its process consists of gathering relevant data related to the customers. Then, the customer data is tabulated in a spreadsheet to continue with the comparison.

Testing research

Once the target customer base is identified, then there is a need for testing the research with a focus group. With this technique, it becomes easy to determine the potential success of the product launched. It also informs about the marketing methods beneficial for selling the product and promoting it.

Customer feedback

Customer feedback is also counted among the top marketing control techniques. It is quite similar to testing research. However, in this type of technique, it is mandatory to evaluate customers’ opinions for existing products and services.

So these were major marketing control techniques. An understanding of these techniques allows individuals to become proficient marketing managers and to attain a highly paid job. You can gain a detailed explanation of these techniques and other marketing concepts by pursuing a degree course in marketing. If due to some reasons, you are unable to apply for a full-time course, you have the option to pursue management courses through distance education.

Scope of marketing management course

Today, there is a bright scope for marketing managers as every business needs to execute marketing strategies. The professionals earn a decent sum for their expertise. According to a recent survey, the average annual salary of the individuals related to the marketing sector falls between $63,120 and $134,290. However, with the increasing experience more awareness about the position, the salary package is likely to increase further along with the profits in the organization.


If you wish to gain relevant skills and in-depth knowledge about marketing, then you must choose the best management college in your nation. One such institute is MIT School of Distance Education (MIT-SDE). The institute offers distance management courses with updated curriculum and industry-specific knowledge. So, enhance your employability skills by studying at MIT-SDE.