Strategic Management, is the guiding force of any organization. It encompasses goal setting, defining the objectives, and evaluation of the internal environment and external…

Marketing or Mercatus in Latin essentially meant a marketplace or a merchant. Although the origins are not traceable, the term is in dictionaries since…

Sustainable transport refers to the ways of transportation, which are sustainable in terms of their social and environmental impacts. Shipping is a robust sector….

Everyone enjoys a good laugh, a chuckle, or even a smile once in a while. This is what marketers currently resort to time and…

According to research, the oldest records of finance can be traced back to the Babylonian period i.e. around 3000 B.C. Ever since mankind started…

2008 was the year when the popularity of the Internet started growing in India. This is when many started exploring search engines like Google…

Human Resource Management is the heart & soul of any organization since it deals with the most crucial resource of any organization, the human…

In this rapidly changing world, where everything is in-the-moment or instant, patience is wearing thin. People do not wish to wait for anything. This…

Introduction Imagine you created the most perfect, eye-catching, visually impressive & potentially trending content for your brand. But forgot to post it! Well, that…

Daily around 1 billion hours of YouTube videos are watched daily. YouTube the brainchild of the company called Alphabet Inc. which is now owned…

According to Google, there are about 1 billion blogs for most of the search terms. This means that there is about 1 blog for…

The Covid-19 crisis has caused a major disruption in trade, health, finance, educational systems, businesses and society worldwide. The global supply chains were challenged…

Finding the right person with the required qualifications, skill set and experience might get challenging at times. At the same time, hiring wrong or…

Amazon, Flipkart, Nykaa, Myntra, and the list goes on. All these are examples of e-commerce retail websites. The e-commerce industry is expected to reach…

Imagine this scenario – You are the HR manager of a company. It is the post-Covid world. Companies around you are lifting the work…

We daily encounter tonnes of information bombarded at us from various mediums. Today what we face is information density, as opposed to information scarcity…

Introduction In today’s Digital Era, selling your product/ service online is essential for your marketing strategy. When it comes to promoting your brand on…

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” ― Buckminster Fuller…

Introduction How to ‘Save Energy’ has been the topic of discussion for decades now but the imperative change and result to it is quite…

Language is the door to the culture, people, and heart of the region. A survey conducted of over 8000 people from 29 countries having…