User interface (UI) refers to the screens, buttons, icons, and other visual elements that we generally interact with when using a website, app, or any electronic device. Whereas user experience (UX) refers to the entire interaction you have with a product, including your feelings
about the interaction.
UX and UI design are analytical components of modern product development, with a focus on improving the usability and aesthetics of digital products. With the evolving technology the demand for UI/UX designers in the job market is huge. According to NLM UX evaluation is a growing field with diverse approaches. One can get the opportunity to work as a designer, developer, design researcher, graphic developer, animator, and more.
As we continue the journey in UI/UX design, these are the 5 UI/UX fundamentals every designer should know as these rules work as guiding principles that can be adapted to transform your design and boost user satisfaction.
1. Law of Simplicity
The law of simplicity suggests that simplicity in design takes the user to a better experience. It
focuses on the importance of eliminating unnecessary elements, reducing complexities, and
focusing on clarity of design.
Here are some tips for applying simplicity in UX/UI design:
- Prioritise essential features and functions
- Should use clear and concise language
- Avoid unnecessary decoration
- Maintaining consistency in design elements
2. Law of Consistency
Consistency in design is one of the fundamentals of UI/UX design. This law advises using the
same design elements and patterns throughout the interface. Here are some tips for designers
to follow for maintaining consistency.
Follow established design patterns
- Follow established design patterns
- Use of consistent typography, color schemes, and layout
- Ensure uniformity of interaction behaviors across the interface
3. Law of Familiarity
Familiarity helps people interact with a digital product or service know immediately how to use it. It becomes the task of a designer to make the interface easier so that people can achieve their
goals. Most of the e-commerce websites also leverage previous mental models. By making use of familiar patterns a conventions. Familiarity with products and services gives customers a sense of satisfaction.
4. Law of Feedback
Feedback is important for informing the user about the outcome of their actions and confirming that their interactions with the interface have been registered. It helps in knowing and
understanding the needs and experiences of the user.
UI/UX fundamentals tips for implementing feedback:
- A designer should provide visual, and auditory feedback for user actions
- Use loading indicators to signify progress
- Display error messages or notifications to communicate outcomes
5. Law of Accessibility
The law encourages to design of interfaces that are easily accessible to people with disability. The targeted audience should have equal access to the product or service. It also means that
the design is usable and useful in multiple settings, meeting the varying needs of users. To meet the needs of all the users, a UX designer will have to set principles that are beneficial to all.
Here are the guidelines for creating accessible UX/UI designs:
- Create user persona
- Design for all platforms and devices
- Organise the content logically
- Ensure consistency in design
- Use accessible fonts
- Choose the appropriate color contrast
- Include alt-text for media content
- Provide transcriptions and subtitles
- Avoid excessive animation
- Ensure meaningful anchor text
- Use proper headings and HTML tags
- Make the design screen-reader friendly
- Include keyboard shortcuts
- Use accessibility tools
- Test with different users
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