Introduction
A Postgraduate Degree in Marketing (PGDM) is one of the lucrative marketing management careers available in the job market lately. However, it is suggested to have a complete understanding about the degree and its overview, features, and benefits in order to take the right step in your career.
Online MBAs, unlike classroom ones, are laced with dynamic course content that suit professionals in resolving real-life challenges. Besides being cost-effective and having a flexible curriculum, such MBA programs are known to offer a higher visibility to the students on the opportunities’ front. It’s easy for a professional to secure a job as a Marketing Manager by observing the digital trends closely post completion of online PG programs.
Why Choose Marketing?
Marketing is a diverse stream in itself that paves way for numerous job opportunities. You can find one of the career options below ideal for your overall professional growth.
- Brand Marketing Manager:
Every organization looks for a global presence these days. By using social media, you can highlight a company’s brand to ensure that it gets maximum mileage. Brand marketers are smart enough in making use of the analytics to produce positive results.
- Social Media Influencer:
Understanding the current industry updates over social media is an advanced skill. Marketers turn themselves into social media influencers to promote concepts that are trending in nature and align with the company’s strategic interests.
High Demand across Industries
Almost every industry seeks talented managers who help them in taking their brand presence one step further. Looking at the industry-wise changes in recent times, the role of managers is considered to be highly crucial.
- Healthcare
Creating a positive impact in the minds of people, customers, and investors alike in the medical sector is a challenging task. This is where a marketing manager holds the key.
- Logistics
Improving the fleet services and transportation quality is not easy in these times of instant delivery. It is you as a delivery manager who designs the strategies eventually.
What Makes It Affordable?
There are more opportunities for professionals with a PGDM in marketing scope because of the unrelenting requirements in any industry. With online and remote options available to obtain a PG Diploma in Management with Marketing as the specialization, working employees need not feel concerned about the affordability factor.
Here is what makes PGDM a viable option for professionals.
- Lower tuition fees
- No relocation or commuting costs
- Internships and scholarships
Top Budget-Friendly Programs
Finding a reputed institute with an affordable fee structure across India leads to numerous prestigious colleges and universities. EQUIS-accredited NMIMS in Mumbai is ideal for an online PGDM with numerous specializations such as Business Analytics, and Pharmaceutical Management. IGNOU is A++ accredited by NAAC and offers PGDM programs that have been designed by the reputed management experts in the industry. Meanwhile, students can enrol at Amity University, accredited by NAAC with A+ grade, for a PG Management diploma with a hands-on concept.
What to Look For?
Industry-relevant curriculum is one of the major factors that determine a professional’s choice in enrolling for a PG diploma course in Management. Additionally, you can look at the placement support and reviews before taking the final decision. Considering the ROI aspect when compared to traditional MBA, the results produced are far more engrossing. Apart from a long-term career value, it is possible to earn a handsome income.
Conclusion
It is not uncommon among employees to think about a stable career after PGDM in Marketing considering the current job market being unpredictable. However, there is least to worry in this regard because of the ample career opportunities available for everyone due to the dynamic way in which the course content has been designed. As an optimist, it is beneficial for you to prefer a PGDM program from a recognized institute at an affordable fee.
Interested in Marketing? Explore Our PGDM in Marketing
