Future is Private

Facebook CEO Mark Zuckerberg said that the future of social media is going private. The ‘social’ media is turning private, which was the vision of Zuckerberg for…

LOCAL or GLOCAL?

In the wake of the current wave of ‘Vocal for Local’, do locals have a chance against glocals? Local #brands are more affordable, customizable, their source…

HARNESSING THE POWER OF DIGITAL

2020, a year of drastic scenario change has made the marketer rethink their advertising strategy. What was traditionally ‘one of the methods’, has now…

IPL v/s Marketing

IPL is in full swing despite the pandemic and so is the energy of the viewers. The brands are encashing on this energy and…