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Month: May 2023

May 30, 2023

Indian Premier League (ILP) & Marketing Strategy 

Cricket, which was originally a British game has long been adopted and favoured by most Indians. The long duration of the game has now…

May 30, 2023

Recent Trends in Operations Management

Operations Management involves converting raw materials into finished products and ensuring they reach consumers in time.  Operations management is a dynamic field that is…

May 24, 2023

Why must you prioritize mental health at work?

According to the World Health Organization (WHO), almost 40% of adults face anxiety and depression in the workplace. They suffer from anxiety, exhaustion and…

May 23, 2023

What is a Certified Associate in Project Management (CAPM)?

Project Management is a lucrative field. A study suggests that by 2025, almost 22 million project management jobs will open. Project management has applications…

May 19, 2023

Digital Marketing Strategy Guide for MSMEs

Neha owns a small candle-making business. She sells scented candles, therapy candles, tea lights, etc. using all-natural ingredients from home.  She is happy with…

May 17, 2023

13 must-have skills for a marketing manager

Marketers either make or break a brand. It is their vision and effort that creates customers and builds brands. The marketing function is one…

May 16, 2023

How to overcome the setback due to layoffs?

The turbulent time of the pandemic, cost many people their jobs. The after-effects are still visible. However, with the uncertainty of the future, came…

May 15, 2023

Lean Management Guide for Beginners

Customer satisfaction is the ultimate goal of any organisation. Satisfied customers prefer your organisation over your competitors. It also elevates your brand image and…

May 13, 2023

What is Service Quality or SERVQUAL model?

Service quality is an essential aspect of service marketing. It is a measure of service quality. It shows how well services meet customer expectations…

May 12, 2023

The Advantages of a Dual Degree: A Comprehensive Guide

A dual degree often sounds like a lot of work, however, the benefits make the trouble worth it.  A dual degree refers to two-degree…

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