LOCAL or GLOCAL?

In the wake of the current wave of ‘Vocal for Local’, do locals have a chance against glocals? Local #brands are more affordable, customizable, their source…

HARNESSING THE POWER OF DIGITAL

2020, a year of drastic scenario change has made the marketer rethink their advertising strategy. What was traditionally ‘one of the methods’, has now…

IPL v/s Marketing

IPL is in full swing despite the pandemic and so is the energy of the viewers. The brands are encashing on this energy and…