Marketing is an industry that bridges the gap between the consumers and the manufacturers. It is an industry that focuses on promoting the products and services offered by the companies so that the products and services reach the intended customers. Future in the ever-rising marketing sector is one of the brightest. Those candidates who can create stellar marketing strategies that garner immense success for the companies, rapidly climb the ladder of success. But before entering into this lucrative field, the candidates must learn effective marketing management to ensure a high-flying career. PGDBA Course in Marketing from MITSDE Pune is a one such training program that teaches the requisite principles and effective strategies to prosper in the field.
Here are five major learnings from marketing management that can yield you an amazing career:
1. Concept of Production
This marketing concept is applicable in situations when the demand exceeds supply. Under this concept, the emphasis is given to large-scale production. It focuses on reducing the production cost and strengthening the distribution channel. The large-scale production facilitates in making the goods available for sale to a wider market. It also brings the cost of production per unit to the minimal level as copious of units are produced simultaneously.
2. Concept of the Product
It is the quality of a product that brings loyal customers who stick with the product for ages. There are some customers who are particular about the quality. They are ready to pay a higher cost for the quality products. So, this concept put stress on enhancing the quality of goods and services to garner customers for long-term.
3. Concept of Sales
The aim of this concept is to attract the customers in order to increase the sales. Customers do not come by themselves to buy any product, rather they have to be convinced to buy a product. The concept entails devising appropriate strategies that can compel the customers to buy the products. It involves communicating or educating the customers about the offerings of the companies.
4. Concept of Marketing
This concept focuses on customer satisfaction and their needs. Success can be achieved by satisfying the customer which is possible by providing the customers with the products they crave for or they desire. The products should be made catering to the needs of the customers so that the manufactured products are relevant for the intended buyers. Keeping this idea in mind, the companies achieve customer satisfaction which is on a long-term basis.
5. Concept of Societal Marketing
Not only does this concept focus on customer satisfaction but more than that, it emphasizes on the welfare of the society. This marketing concept teaches that customer’s welfare is even more important than customer’s satisfaction. Those products are produced and sold that are made for the convenience of the customers and adhere to safety standards related to the environment, consumptions, etc. It is the latest concept of marketing that promises long-term profit.
These five vital learning from marketing management can uplift your skills and land you with a dream career in the marketing sector. You can pursue PGDBA in marketing that too from a distance mode from credible institute like MIT School of Distance Education. The course instils requisite marketing skills that you can acquire at your convenience.