The Ultimate Guide to a Career in Digital Marketing

Digital marketing is the “IT” strategy for all kinds of businesses these days, be they small or big established ones. And why not when it is helping boost brand awareness and sales? But one may ask,

What is Digital Marketing?

Digital marketing includes all online tactics used by a company to promote its goods and services and target its customers. Online marketing is a dynamic field that is growing rapidly and has huge demand. This demand is the reason why digital marketing has emerged as quite a popular career choice. With certain skills and qualifications, you can build a good career in digital marketing and earn high salaries. But how do you do so?

Worry not, because this blog talks all about building a career in digital marketing, starting from career choices available to skills required.

Popular Digital Marketing Career Options

1. Search Engine Optimization (SEO)

SEO is related to website optimization. It involves writing content that draws organic traffic to the website. This in turn helps businesses rank highly on SERPs and create more sales.

Skills Required:

  • Writing skills
  • Keyword research
  • Familiarity with SEO tools
  • Strong research and analytical ability

2. Paid Advertising

Paid advertising, as the name suggests, is a kind of online advertisement campaign.

It is of Two Types:

  • Search advertising
  • Social advertising

When advertisements are designed for search pages like Google, it is termed paid search advertising, and when you design advertisements for social media like Instagram and Facebook, it is considered paid social advertising.

Skills Required:

  • Familiarity with advertising tool
  • Creative mind
  • Analytical mindset
  • Understanding of advertisement
  • campaigns

3. E-commerce Marketing

This career option involves promoting the website’s online presence. It can be done organically or paid for. The recent trend of an increase in online purchases has made this field a significant career option.

Skills Required:

  • Content creation
  • Social media understanding
  • Familiarity with email marketing
  • Data analysis and research

4. Social media marketing

This career option revolves around enhancing the brand’s awareness and popularity on social media. It can also be used for product promotion or sales.

Skills Required: 

  • Understanding social media platforms
  • Updated with social trends
  • Comprehension skills
  • Innovative mind
  • Data research

A Digital Marketing Portfolio: How to Craft One?

Designing a marketing portfolio can come quite handy when asking businesses for collaboration.

Here are some quick tips on how to start with designing your portfolio:

Do Mock Assignments

When going for a career in digital marketing, consider starting with doing mock assignments. These assignments will not only help you gain some experience but can be used to grow your following list as well.

Add Relevant Projects to Your Portfolio

Once you’re done with some mock projects and helping your friends and acquaintances with your marketing skills, use them to advertise yourself. Consider adding relevant projects to your portfolio. Don’t forget to showcase the results of how effective your work was.

Add Testimonials

Testimonials are one of the most effective ways to make your portfolio more catchy and trustworthy. So, anytime you work with a client, don’t forget to ask for testimonials. And consider attaching these to your profile. Positive feedback can help you land new opportunities.


Considering the era we are living in and the way we are speeding towards a digital world, digital marketing is surely an attractive career option. However, it is important to polish your marketing skills for better opportunities. MIT School of Distance Education offers the best digital marketing course in Lucknow and several other places like Rajasthan, Kolkata, and more. You may also enroll in our online digital marketing course in Kolkata, where our team of experts will help you build your career as a digital marketer.