Marketing is a dynamic field. It changes rapidly each day. As Philip Kotler, the father of modern marketing has said, “Marketing 5.0, by definition,…

David Ogilvy, often referred to as the father of advertising once quoted, “I don’t know the rules of grammar… If you’re trying to persuade…

Human resource management is a difficult field of study. Dealing with humans can turn out to be a daunting task since every person is…

The world is going digital and so are businesses. To survive in the changing world, going digital is the only way forward. Businesses are…

“At its root, Scrum is based on a simple idea: whenever you start a project, why not regularly check in, see if what you’re…

The origin of project management can be traced back to 2570 BC when the pyramids were built. The planning, execution, and uniqueness of each…

The world is changing rapidly. With many technological disruptions each day, it has become imperative to update ourselves each and every day. According to…

“For the success of any mission, it is necessary to have creative leadership. Creative leadership is vital for government, non-governmental organizations as well as…

Digital transformation and process digitization have become a need in today’s evolving market conditions. The companies that catch on are more likely to survive…

As working professionals, we come across many people in our workplaces, however not all leave a positive impact on our minds. We tend to…