With the rapid increase in usage of technological devices, Information and communications are becoming interlinked with every aspect of our world. Through the use of digital skills, the execution process has become easier with less time consuming but also makes the entire functioning interesting. In particular, the inclusion of technology has changed the standard of education in today’s world and made it convenient for all.
Over the past, organization across the industries have digitized their operation and employed artificial intelligence in order to streamline the workflow and supply chain. Whereas, some of the institutions such as MIT School of Distance Education have modified their curriculum to meet the growing demand for digital know-how. Moreover, the trend of personalized education and learning for multiple intelligences has made it imperative to employ technology to cater to the needs of each learner.
Let us take a look at some digital skills that a student is required to possess and make sure that students land the top digital jobs across industries.
Key definition of Digital Skills
Digital skills are a range of abilities to utilize digital devices, networks to access, communicate applications and manage information. Digital skills help the students to share and create digital content, communicate and collaborate, and find solutions for effective learning. Students that learn digital skills not only make themselves more employable but make themself future-ready by understanding key digital strategies and skills. So let’s check out some of the effective digital skills for the students.
Social Media Skills
According to a global overview report, there are 4.2 Billion active social media users worldwide. Among these, 4.15 billion are active users on mobile devices. These figures highlight a 13.2% rise in the number of worldwide social media users in just a year with no sign of slowing down. Social media has brought forth a revolution in the education system by providing scope for a wide range of interaction and communications among peers.
It is also helping students to share their creativity and ideas with millions of experts in the desired field, who are capable of providing effective and fruitful feedback, thus enhancing learning.
The potential to understand and use social media effectively is a core and valued skill that every professional must require for further growth. Hence, Social media marketing goes beyond posting a Facebook post or a tweet; it is also about understanding the dynamic relationship between brands, influencers, and end-users. To elaborate it simply, businesses are required to reach out in such a way that it will boost traffic to their website and help in promoting products. It also plays a significant role in providing good customer service through a comment or question asked by them via social media.
Coding is the language of the future and one of the key skills required for the workplace, not only because of the hi-tech nature of the jobs but also the skills honed by it. Coding helps you develop creativity, problem-solving capacity, higher-order thinking skills, and apart from this improving other abilities for instance sequential planning, understanding structures, sequential planning, and clearing concepts in subjects like science, maths, etc.
Search Engine Marketing (SEM)
Search engine marketing (SEM), is one of the most significant ways to boost your business in an increasingly competitive marketplace. With millions of businesses out there all struggling and finding ways to win the race, it’s never been more important to advertise online, and search engine marketing is the most effective way to effectively promote your products and expand your business successfully.
Owing to Covid-19, many marketers reverted to mass communications to target consumers rather than just utilizing data-driven precision marketing. This was a mistake. As per the McKinsey report, one consumer goods company anticipated that demand for beauty products would increase as people came out of lockdown. By tracking re-openings and using data, they focused their media spending and witnessed a massive increase in sales.
What was the lesson? Data Analytics can help your students with a wealth of information and if it is utilized wisely then you can result in effective marketing campaigns that can further boost sales and overall revenue.
Copyright & Plagiarism
The learners should also understand the concepts of plagiarism and copyright, and the problems it may cause after its usage. As the students have easy access to a range of content where they can easily borrow the idea as well as concepts. So it is important to make them understand the importance of giving credit to the source. Digital skills are highly essential in the educational as well as professional world and inculcating these skills at an early age will assist students throughout their professional journey, and make them proficient and ready to face all kinds of challenges in near future.
Content marketing is the process of planning, creating, delivering, publishing content through various channels which include website, blog, Facebook post, publications, press releases, and many more. The key motive behind content marketing is to promote your product and service and create brand awareness, which will further boost the demand.