Maslow’s need hierarchy theory indicates the 5 human needs that dictate human behaviour. Basic needs like food, water, clothing and shelter form the basis…
Artificial intelligence (AI) is currently shaping and disrupting the world of digital marketing. Digitally advanced and progressive organizations are utilising advantageous AI tools and…
The core values or company values are the set of ideas or guiding principles that dictates the way an organization functions. Without well-defined core…