Neha owns a small candle-making business. She sells scented candles, therapy candles, tea lights, etc. using all-natural ingredients from home. She is happy with…
The turbulent time of the pandemic, cost many people their jobs. The after-effects are still visible. However, with the uncertainty of the future, came…
Customer satisfaction is the ultimate goal of any organisation. Satisfied customers prefer your organisation over your competitors. It also elevates your brand image and…
Service quality is an essential aspect of service marketing. It is a measure of service quality. It shows how well services meet customer expectations…