According to the International Labour Organisation (ILO), more than 40 million people worldwide are victims of modern slavery. Although modern slavery is not defined…
With Diwali fast approaching, the smell of sweets, festivities, decorations and marketing activities is in the air. Another important emotional tie with Diwali is the firecrackers….
Facebook CEO Mark Zuckerberg said that the future of social media is going private. The ‘social’ media is turning private, which was the vision of Zuckerberg for…
In the wake of the current wave of ‘Vocal for Local’, do locals have a chance against glocals? Local #brands are more affordable, customizable, their source…
2020, a year of drastic scenario change has made the marketer rethink their advertising strategy. What was traditionally ‘one of the methods’, has now…