Memeing for Marketing

Humour is the spice of life and a good laugh a day keeps the worries away. Following the long legacy of using humour in…

To be or not to be a slave

According to the  International Labour Organisation (ILO), more than 40 million people worldwide are victims of modern slavery. Although modern slavery is not defined…

Save some for later

Pandemic has taught us the value of money. Those who were cautious of their spending from the start have sailed through this year much…

Crackers and Ad Strategies

With Diwali fast approaching, the smell of sweets, festivities, decorations and marketing activities is in the air. Another important emotional tie with Diwali is the firecrackers….

Co-working Spaces

Lockdown has affected our daily lives and has changed the way we work. The concept of co-working spaces was a predominant one but has…

Future is Private

Facebook CEO Mark Zuckerberg said that the future of social media is going private. The ‘social’ media is turning private, which was the vision of Zuckerberg for…

LOCAL or GLOCAL?

In the wake of the current wave of ‘Vocal for Local’, do locals have a chance against glocals? Local #brands are more affordable, customizable, their source…

HARNESSING THE POWER OF DIGITAL

2020, a year of drastic scenario change has made the marketer rethink their advertising strategy. What was traditionally ‘one of the methods’, has now…