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December 22, 2020

Humour is the Key for a more Productive Workforce

“A sense of humour is part of the art of leadership, of getting along with people, of getting things done.” – Dwight D. Eisenhower…

December 14, 2020

Memeing for Marketing

Humour is the spice of life and a good laugh a day keeps the worries away. Following the long legacy of using humour in…

December 9, 2020

MITSDE all set to take on the challenge of shaping a better future

An old saying goes, ‘Give a man a fish, feed him for a day. Teach a man to fish feed him for life’. It…

December 7, 2020

To be or not to be a slave

According to the  International Labour Organisation (ILO), more than 40 million people worldwide are victims of modern slavery. Although modern slavery is not defined…

November 30, 2020

Save some for later

Pandemic has taught us the value of money. Those who were cautious of their spending from the start have sailed through this year much…

November 27, 2020

Crackers and Ad Strategies

With Diwali fast approaching, the smell of sweets, festivities, decorations and marketing activities is in the air. Another important emotional tie with Diwali is the firecrackers….

November 27, 2020

Co-working Spaces

Lockdown has affected our daily lives and has changed the way we work. The concept of co-working spaces was a predominant one but has…

November 9, 2020

Future is Private

Facebook CEO Mark Zuckerberg said that the future of social media is going private. The ‘social’ media is turning private, which was the vision of Zuckerberg for…

November 6, 2020

LOCAL or GLOCAL?

In the wake of the current wave of ‘Vocal for Local’, do locals have a chance against glocals? Local #brands are more affordable, customizable, their source…

October 30, 2020

HARNESSING THE POWER OF DIGITAL

2020, a year of drastic scenario change has made the marketer rethink their advertising strategy. What was traditionally ‘one of the methods’, has now…

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