Until this century, marketing as a career option was never a choice. In fact, it wasn’t a prominent industry then. However, with the advent of technologies and internet since the 1990s, this not-so-prosperous career is today a choice of million professionals and student aspirants.
Marketing management is a multi-directional job that throws open many other career options for budding aspirants. After pursuing Distance MBA / PGDBA in marketing management, candidates can choose from wide range of options according to their desire and make huge success stories in the specific domain. In this context, some of the latest career trends in marketing management are:
- Marketing Manager/ Supervisor
Correspondence MBA / PGDBA course in marketing management is perhaps the best course that grooms you to become a successful marketing manager. The terms manager and supervisor have the same stature as different companies have different terms for the same designation. As a marketing manager, you shall be in charge of planning marketing campaigns and activities, monitoring them and making changes in your strategies as and when required. Besides these, you will also have to work in a team, of course as a leader and ensure successful execution of work on-time; else your communication won’t hold any water.
- Marketing Research
If you are someone having great interest in conducting research and analysing things, marketing research can be an awesome career for you. On completing
Distance MBA / PGDBA in marketing management, you can soon start your work life by researching your competitors’ activities, preparing SWOT analysis and putting forth favourable suggestions for better marketing. The job is of vital importance as all marketing decisions are taken based on data provided by the researchers. Thus, as a marketing researcher, you will have significant contribution in the framing of marketing strategies and campaign plans, done by the marketing team.
- Advertising Head
Advertising falls within the domicile of marketing. If you have a creative mind, can put in hard effort and come up with new and innovative ad ideas; advertising can be a good career choice for you. Today, advertising is very extensive. It’s not just restricted within the traditional medium, instead is increasingly growing in the virtual platforms in the name of digital ads. Distance learning MBA in marketing management also covers significant portions on advertising; thus making you an expert in this domain.
As an advertising head, you will have to manage a team and frame communication ideas as per client’s requirements. Besides these, you will have to meet clients and ensure on-time completion of work.
- Promotions Lead
Things can never wait in this sector. Be it radio ads or putting up posters to showing TV commercials, things have to be at the very second when it’s demanded. As the leader of the promotions team, you must be extremely diligent, strategic and careful in implementing your duties. A single mistake here can cost big for you and for your client. Despite all these odds, the job brings a plethora of opportunities to meet people, fix up things in the nook of time and ensure steady growth and progress of all promotional content. Whoa!! That’s quite a fun!!
- Campaign managers
A course in Distance Learning MBA in Marketing Management can also pave the way for managing campaigns, be it marketing or advertising. Here, every campaign will be your assignment and together with your team you have to make it a unique one. Planning, organising and execution are the core work ethics of this profession. Besides managing and monitoring campaigns, you also need to record the success metrics which should include consumer response towards your aim. Based on these metrics, you can propose suitable suggestions to your clients for a better campaign, a better response and of course more success.