In today’s digital age, email marketing remains one of the most effective ways to reach and engage customers. However, with the increasing volume of emails in inboxes, it can be difficult to stand out from the crowd. That is where artificial intelligence (AI) comes in.
Today, 83% of Indian marketers believe that AI positively impacts the digital marketing industry. 57% of Indian Marketers are using AI to predict customer behaviour.
AI can be used to personalise email marketing campaigns in a number of ways, making them more relevant and engaging for individual recipients. This can lead to increased open rates, click-through rates and conversions.
How AI is Used in Email Marketing
There are a number of ways that AI is being used in email marketing today. Here are a few examples:
Segmentation
AI can be used to segment email lists based on a variety of factors. This includes demographics, purchase history, and website behaviour. This allows marketers to send more targeted emails to each segment, which can improve engagement.
Content creation
AI can be used to generate personalised email content, such as product recommendations and abandoned cart reminders. This can save marketers time and help ensure that their emails are relevant to each recipient.
Subject line optimisation
AI can be used to optimise email subject lines for better open rates. This can be done by analysing historical data and identifying subject lines that have performed well in the past.
Email deliverability
AI can be used to improve email deliverability by identifying and removing spam content from emails. This can help ensure that emails reach their intended recipients.
Benefits of Using AI in Email Marketing
There are a number of benefits to using AI in email marketing. Here are a few:
Increased engagement
AI can help increase engagement by sending more relevant and personalised emails. This can lead to higher open rates, click-through rates, and conversions.
Improved ROI
AI can help improve the return on investment (ROI) of email marketing campaigns by making them more effective. This can lead to increased sales and revenue.
Reduced costs
AI can help reduce the costs of email marketing by automating tasks and improving efficiency.
How to Get Started with AI in Email Marketing
If you’re interested in using AI in your email marketing campaigns, there are a number of things you can do to get started:
Identify your goals: What do you want to achieve with AI in email marketing? Are you looking to increase engagement, improve ROI, or reduce costs?
Choose the right AI tools: There are a number of AI tools available for email marketing. Choose one that is right for your needs and budget. Many user-friendly platforms make AI accessible even if you’re not a tech guru.
- Mailchimp: Known for its simplicity, Mailchimp offers AI-driven features like personalised recommendations and predictive analytics.
- Sender: This tool focuses on simplicity without compromising on features. It provides AI-driven analytics and A/B testing to enhance your campaigns.
Genuine Engagement: Use AI insights to engage authentically. If a subscriber shows interest in a specific topic, continue the conversation around that area. This creates a sense of genuine interaction.
Measure your results: It’s important to track the results of your AI-powered campaigns so you can see if they are effective.
Ways to Use AI in Email Marketing
Here are a few specific ways you can use AI in your email marketing campaigns:
Send personalised product recommendations: AI can be used to analyse a customer’s purchase history and recommend other products that they are likely to be interested in.
Send abandoned cart reminders: AI can be used to identify customers who have abandoned their carts and send them a reminder to complete their purchases.
Send timely follow-up emails: AI can be used to send customers follow-up emails based on their actions, such as signing up for a newsletter or downloading a white paper.
Send birthday and anniversary greetings: AI can be used to send customers personalised birthday and anniversary greetings.
In conclusion, AI in email marketing doesn’t have to be complicated. With the right tools and a focus on simplicity, you can elevate your campaigns and create an experience tailored to your subscribers.
But to master the power of AI, you need to have the right training and skills. Hence MIT School of Distance Education offers an AI in Digital Marketing Certification program.
MITSDE’s AI in Digital Marketing meets the growing demand for skilled professionals in this emerging field.
The online AI in Digital Marketing course introduces AI/ML, Blockchain and NFT technologies. It also includes detailed and hands-on training on AI tools. These tools can be used for Content writing, Captions, Website, App Development, Graphic Design, Videos, Music, and podcasts.