Humour is the spice of life and a good laugh a day keeps the worries away. Following the long legacy of using humour in marketing creatives, meme marketing is currently a top favourite of the marketers. For those of you readers who don’t know what a meme is, the word is derived from the Greek word ‘mimeme’, which means to imitate. Imitation is the best form of flattery, hence a meme being humorous flattery has gained substantial popularity on social media. Meme marketing can be counted as a subtle branding or marketing effort. For e.g. A meme on movie scene from an upcoming movie. The number of times the meme is shared and reshared, the movie gets promoted without the producers pouring in truckloads of money for it.