The fashion industry is full of glitz and glamour. But it is also about constantly changing trends, acute competition, target audience, and a sizeable…
Maslow’s need hierarchy theory indicates the 5 human needs that dictate human behaviour. Basic needs like food, water, clothing and shelter form the basis…
Artificial intelligence (AI) is currently shaping and disrupting the world of digital marketing. Digitally advanced and progressive organizations are utilising advantageous AI tools and…