Why Digital Marketing is in vogue?

The world is evolving. It is transforming rapidly. Changes brought by new technologies are taking us forward. The pandemic taught us a new way…

Brand Management 101: How are brands managed?

Name, logo, imagery, tagline, digital assets, jingle, and colour are key identifiers of any organization. These identifiers are of immense importance when it comes…

What are the benefits of Business Ethics?

Ethics is derived from the Greek word ‘ethos’ (character), and the Latin word mores (customs). Together, they mean how individuals choose to interact with…