February 6, 2025 Top Marketing Trends in 2025: What PGDM Students Should Know Emerging market trends, shifting customer behavior, and technological improvements all contribute to the ever changing world of marketing. As we approach 2025, marketing professionals…
January 31, 2025 Marketing Segmentation: How to Target the Right Audience Introduction In today’s competitive business world, understanding and targeting the right audience is crucial for marketing success. This is where marketing segmentation comes into…
January 16, 2025 Marketing Management in the SaaS Industry: Challenges and Opportunities One of the most dynamic industries in the modern corporate world is software-as-a-service, or SaaS. With the growing reliance on cloud-based solutions, SaaS businesses…
January 3, 2025 How a PGDM in Marketing Can Boost Your Career in Digital Business? The rise of the Internet, mobile technologies, and social media have revolutionised how businesses operate. Today’s digital world demands companies to adapt to new…
December 30, 2024 Exploring the Role of Marketing Management in a Startup Ecosystem Marketing management is critical in the fast-paced world of startups, where innovation thrives and competition is strong. From defining the target customer to developing…
December 25, 2024 The Power of Influencer Marketing in Marketing Management Plans In today’s digital-first world, traditional marketing strategies alone no longer suffice. Brands are leveraging the power of influencer marketing to reach targeted audiences, build…
December 17, 2024 The Impact of 5G on Mobile Marketing Trends The introduction of 5G technology has revolutionized the way businesses interact with consumers. With lightning-fast speeds, ultra-low latency, and seamless connectivity, 5G has opened…
December 6, 2024 How PG Diploma in Marketing Helps Professionals Stand Out in Competitive Job Markets In today’s fast-paced and ever-evolving business world, staying ahead of the curve is crucial for career growth. With the increasing demand for skilled marketing…
November 27, 2024 The Role of Branding in Business Success: Lessons from PGDM Courses In the fast-paced world of business, branding has emerged as a cornerstone of success. It goes beyond just logos and slogans—branding encompasses the identity,…
November 21, 2024 How a PGDM in Marketing Prepares You for the Digital Transformation in Businesses In today’s fast-evolving business landscape, digital transformation is not just a trend—it’s a necessity. Companies across industries are leveraging digital tools and strategies to…